LONDON, Oct 12 (Reuters) - From Mickey Mouse sketches to Cinderella's glass slipper, a new exhibition opening in London on Friday celebrates 100 years of the magical world of Disney. More than 250 items are on display at "Disney 100: The Exhibition", which begins with an introduction to animator and producer Walt Disney and his character, Oswald The Lucky Rabbit, said to be a prototype for Mickey Mouse. Also featured are sketches and interactive stations, and items from Marvel, Pixar and the "Star Wars" films, now part of the Disney conglomerate. "These characters can remain true and universal for decades," said Goldberg, who has worked on various Disney characters starting with the Genie in the 1992 animated feature "Aladdin". The exhibition at London's ExCel, of which another version will open in Chicago next month, runs as The Walt Disney Company marks 100 years since its founding, considered to be when Walt and his brother Roy Disney signed a contract with New York cartoon distributor Margaret Winkler on Oct. 16, 1923.

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Persons: Mickey, Walt Disney, Oswald The Lucky Rabbit, Mickey Mouse, Dick van Dyke, Mary Poppins, Lumiere, Cogsworth, Eric Goldberg, Goldberg, Bret Iwan, Walt, Roy Disney, Margaret Winkler, Marie, Louise Gumuchian, Richard Chang Organizations: Disney, Walt Disney Archives, Marvel, Pixar, Reuters, ExCel, Walt Disney Company, New York, Thomson Locations: London, Chicago, New